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Feasibility and strategy of developing the agribusiness of marine ornamental fish for export

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Rearing marine ornamental fish is a very promising business, considering the diversity and abundance of fish. The purpose of this research was to analyze the business feasibility and formulate marine ornamental fish business development strategies for export purposes. The analytical methods used included the financial analysis and SWOT analysis. The results of the study demonstrated that marine ornamental fish business is quite profitable. As shown by the payback period (PBP) value of 3.38 year, by the internal rate of return (IRR) value of 40.75%, the profitability index (PI) value of 3.38, the net present value (NPV) of USD 158.768.76 and the break event point (BEP) value of USD 1,063,644.50, while for the business development an aggressive strategy needs to be carried out by implementing the strength-opportunity (SO), namely: 1) by improving the quality, availability/stock and type of fish, 2) by expanding the market and simplifying the distribution channels, 3) by setting the focus on the development of facilities for maintaining the availability/stock and 4) by promoting the survival and growth of the cultures fish by leveraging technological advances.

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Ketersediaan

UCM-P-J-0040-1

UCM-P-J-0040

My Library

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

UCM-P-J-0040

Penerbit

: Bioflux (Bioflux SRL)., 2022

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

2248-3101

Klasifikasi

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Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

Volume 12, Issue 1.

Subjek

Kelautan dan Perikanan

Info Detail Spesifik

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Pernyataan Tanggungjawab

Published by Bioflux (Bioflux SRL)

Versi lain/terkait

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