Image of Marketing Analysis of Catfish (Claria batrachus) in Lingkungan Marusu, Maros Regency

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Marketing Analysis of Catfish (Claria batrachus) in Lingkungan Marusu, Maros Regency

The role of aquaculture is vast in efforts to increase the quality and quantity of fishery products and to meet the nutritional food needs of the people of the Maros and South Sulawesi Regencies. Catfish is one of the fisheries commodities that has good prospects for development. This is supported by the characteristics of catfish, which have high nutritional content, fast growth, are easy to breed, and can be maintained in almost all aquaculture containers. This study examines the flow of catfish marketing and analyses the differences in catfish prices in the Marusu Village, Palantikan Village, Maros Baru District, and Maros Regency. The research method was interviews assisted with a questionnaire instrument. The analysis used in this study is descriptive qualitative analysis for marketing channels and farmer's share analysis to measure the efficiency of acceptance of marketing channels for seed and catfish cultivators. The marketing channel for catfish seeds in the Marusu environment consists of 2 channels. Channel 1 starts from cultivators, collectors within the Marusu environment, and outside collectors and ends with cultivators outside the Maros area (consumers), channel 2 starts from cultivators, collectors and cultivators outside the Maros Regency area (consumers). The catfish marketing channel also consists of 2 channels. Channel 1, namely, starts with cultivators, retailers and consumers. Channel 2 is the cultivator directly to the consumer. For catfish fingerlings, farmers in marketing channels 1 and 2 are 75%, respectively. In contrast, the farmer's share in marketing channels 1 and 2 for catfish is 66.67% and 100%.

Ketersediaan
UCM-P-J-0028-1UCM-P-J-0028My LibraryTersedia
Informasi Detail
Judul Seri
Vol. 7 No. 1 (2022)
No. Panggil
UCM-P-J-0028-1
Penerbit
: Sangia Publishing.,
Deskripsi Fisik
https://doi.org/10.29239/j.akuatikisle.7.1.1-4
Bahasa
Indonesia
ISBN/ISSN
2598-8298
Klasifikasi
Jurnal
Tipe Isi
text
Tipe Media
computer
Tipe Pembawa
online resource
Edisi
Vol. 7 No. 1 (2022)
Subjek
Kelautan dan Perikanan
Info Detail Spesifik
Supply Chain, Catfish, Farmer's Share
Pernyataan Tanggungjawab
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